Dave Austin, Internet Sales Trainer
and Process Specialist

In 1997, Dave started his automotive career as a retail salesperson in California which is where he is originally from and presently resides. After averaging 20 cars per month over a two year timeframe he was promoted to the Internet manager position and quickly built a team. Getting in to the Internet side was a very big change for him and forced him to challenge himself to learn more skill sets. At the same time, Dave learned how to be an effective sales manager and started desking all of the internet departments deals. He also worked on the retail side assisting from time to time. For the next 4 years Dave would be responsible for a hugely successful Internet department as well as a proven desk manager.

Being on the forefront of the automotive internet sales era, Dave took his talents and track records to another large automotive group where he replicated the model he created. He was able to double sales within 90 days and maintain increases for the next 2 years. He hired Jennifer Suzuki, the founder of e-Dealer Solutions to further develop what he had started. Dave’s team learned what it would take to get to the next level! He committed to the EDS philosophy and processes and found that even though the department was doing well it could do even better! Through ongoing training his team was able to maintain above average sales with increases year over year.

Why did I decide to work for e-Dealer Solutions?
The truth is I love the car business and the internet isn’t going away. It is and will continue to be a major aspect in a dealers overall strategy for longevity. Everyone that I know that has ever dealt with Jennifer Suzuki walks away feeling empowered motivated to achieve more success and learns important techniques to gain business. The courses she develops are right on and more importantly, proven. I had followed them for years and my teams did as well. She takes her company seriously and I believe in her and the direction this company is going in. The reality is that dealerships do not have enough access to this necessary information and the EDS courses are the ticket to gaining sales today and in the future. I believe the sales training I started out with in 1997 will be replaced by EDS methods.

What is the biggest benefit to the salespeople in your training class?
Results. Immediately people see an increase in showed appointments. These are not just appointments but they are appointments that show on time! What comes next is the real exciting part, an increase in sales. This part is like how it feels to a salesperson when they deliver a car to a more than satisfied customer! It’s awesome! It makes me want to do my best everyday and exceed everyone’s expectations.

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