Northwood Florida Campus to Receive Outstanding Alumni Award
After graduating from Northwood University in 1998, Jennifer Suzuki recognized the demand for detailed curriculum to assist automotive dealerships with internet marketing while employed at a company which offered web-based marketing resources to car dealers and manufacturers. Capitalizing on the necessity, she founded e-Dealer Solutions, Incorporated in January, 2002.
An award-winning training company, E-Dealer Solutions focuses on improving the communication processes of automotive salespeople as well as fine-tuning the operating processes of dealerships. It accomplishes this by teaching others its 21st century process of mastering the creation of more prospects in the business, and then converting them to profit producing sales, thus improving closing ratios.
Suzuki’s collective 18 years-experience encompasses a wide gamut of valuable industry know-how which includes sales training, the installation of Dealership Management Systems, converting internet leads, managing an internet sales division comprised of 28 dealerships, and more.
In addition to her proprietary training materials and educational content, Suzuki is a sought out seminar facilitator thanks to her reputation for delivering significant success in increasing the bottom line.
“We provide a modern approach to automotive sales training by focusing on increasing internet appointments that show on time, as today’s consumer has completed extensive internet research and prefers to contact the dealership through email or by phone versus the traditional method of visiting the dealership in person,” said Suzuki.
Suzuki is utilizing her entrepreneurial success to touch those beyond the automotive industry. As a recent SCORE Entrepreneur of the Year Awardee and National Business Woman Finalist, she has educated and inspired many. “There is nothing more rewarding than being contacted by a student or client elaborating on their financial success because of the encouragement I’ve lent and the systems, processes and business models that I’ve developed,” she said.
The Outstanding Alumni Leadership Award is given to an alumni whose Northwood degree has impacted their current success in their business and community and supports Northwood and the Northwood Idea.